It turned out to be a highly successful campaign to get every supermarket throughout Scotland to stock Fairtrade products. Supporters of Christian Aid Scotland, SCIAF, Traidcraft, Oxfam and the World Development Movement were sent by Barnaby Miln a list of 85 supermarkets in Scotland's cities and larger towns, and encouraged during the Fortnight to go and ask for Fairtrade products.
Fairtrade fortnight spread to the rest of the United Kingdom the following year. Today, Fairtrade fortnights are celebrated in several countries, most notably Ireland, Canada, Australia and New Zealand.